Making an effective product catalog relies as much on organization as it does on layout and design. In addition to making your products look attractive, make it easy for readers to find what they're ...

Trevor Testwuide is the CEO and co-founder of Measured. Views are the author's own. The Sears Roebuck catalog was direct to consumer before DTC was an acronym, and for more than 100 years, it was the ...

In this digital age when filling a shopping cart requires little more than clicking on a screen, the printed retail catalog keeps vying for a place on the coffee table. From Anthropologie to American ...

They’ve been around as long as mass-market retail, but print catalogs have experienced a decline since the advent of e-commerce. Sears stopped the presses on its doorstop tome in 1993, opting to ...

Catalog marketing is a sales technique used by businesses to group many items together in a printed piece or an online store, hoping to sell at least one item to the recipient. Consumers buy directly ...

In one TV commercial from this year’s Toys R Us holiday campaign, a mom sweats through her cycling workout while her suspiciously helpful daughter tries to stir up a breeze. “I’m just gonna leave this ...