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How to leverage your brand into customer conversions, according to Northport ad firm Slightly Mad Communications: Be consistent. When you have a tight marketing strategy aligned with your overall ...

If you’re new to Digital Marketing (or just need a refresher), then you’re in the right place – welcome to Digital Marketing Basics. Digital marketing is such a sprawling landscape of different ...

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Did you know in 2017 more than 15 million texts were sent every minute of every day! I’m sure that number will only climb in the next few years… So, if you’re a business owner or doing digital ...

In today’s digital-first world, visibility is everything. If your product or service can’t be easily found online, you miss out on potential customers. Search-based marketing is often overlooked, but ...

With 10+ years in marketing, Olga serves as Vice President of Brand Marketing at Semrush, an online visibility management platform. Today’s challenging financial climate poses an array of threats to ...

Before we get started, let’s clear up one common misconception, which is that it’s impossibly hard to run your own website. It’s not. If you can get into law school, you can maintain a website. (You ...