Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Modern marketing moves fast. Campaigns need to be agile and ...

Solomon Thimothy is the President of OneIMS, where he works with agencies and clients to develop predictable and scalable growth strategies. Starting a business with nothing but a laptop and the ...

The playbook for how to advertise during a pandemic is still being written. Coronavirus marketing fails are inevitable. Retargeting ads for out-of-stock products and tone-deaf or opportunistic ...

Marketing is often hailed as the backbone of business success, yet many brands struggle to see significant returns on their campaigns. According to Andie Tubbs, founder of Andrew Tubbs Marketing, this ...

It happened in a second, quite literally, a second. With one click, I sent an email to more than 1,000 of my company’s most important leads, investors, friends and clients with the giant, eyesore of a ...

E-commerce marketing campaigns balance art and science, combining creative elements like visuals and copy with data analytics. This blend of creativity and data can be complex — and, if not planned ...