Tier 2. Orchestration (Top 20%): Just as Marketo created the "marketing ops" role, AI SDRs need handlers. These SDRs will ...

Adobe will acquire marketing software company Marketo, the company announced Thursday. The price tag: $4.75 billion. Marketo is owned by private equity firm Vista Equity Partners who bought the ...

There are several enterprise players that want a share of Salesforce’s business, but just aren’t making headway by knuckling up against the company’s dominant, entrenched SaaS CRM offerings. Rather ...

Google's cloud unit has snagged a flagship new customer in its race against rivals Amazon and Microsoft. Marketo announced on Thursday that it will move all of its marketing automation software onto ...

Adobe Systems Inc. today said it has acquired San Francisco-based marketing automation software firm Marketo Inc. for $4.75 billion, a week after rumors emerged the companies were in talks about a ...

Marketo, the marketing software giant that went public in 2013, is being taken private again: PE firm Vista Equity Partners has acquired the company for $1.79 billion in an all-cash deal. The news ...

Getting inside the tangible outcomes of Adobe's acquisitions of Marketo and Magento. LAS VEGAS — Adobe spent $6.43 billion in software acquisitions last year to boost its digital experience suite.

RESTON, Va.--(BUSINESS WIRE)--Software AG (Frankfurt TecDAX: SOW) today announced it has joined Marketo’s best-of-breed partner ecosystem, LaunchPoint®. As a result of the partnership, customers of ...

The acquisition – which will combine Marketo's product and industry leadership with Vista's unique investment and operating model for high-growth SaaS companies - marks the next phase of growth for ...

Marketing-software maker Marketo has agreed to be acquired by private equity firm Vista Equity Partners for $1.79 billion, the company announced Tuesday. Marketo shareholders will receive $35.25 in ...

(Reuters) - Adobe Systems Inc (ADBE.O), the maker of image-editing software Photoshop, is in negotiations to buy Marketo Inc, a privately held cloud-based marketing software company, according to ...

Marketo vs HubSpot: Which Is Better? Your email has been sent Compare Marketo and HubSpot to determine which is better for your business. Explore features, pricing, and ease of use, plus get ...