Chiefmartech.com has released its popular 2020 Marketing Technology Landscape Supergraphic — once again showing an increase in martech solutions currently on the market. Created in partnership with ...
Marketers, the final numbers are in for the Marketing Technology Landscape 2022. And you’re going to be shocked: there are more marketing technology solutions than last time. Ok, maybe not shocking.
The number of marketing technology software products has grown exponentially over the past 13 years, according to recent research from Chief Martec and Martech Tribe. The report was based on an ...
Scott Brinker, first deemed by CMSWire as the Godfather of Martech (marketing technology), released today his martech supergraphic that now includes 14,106 solutions. All told, the martech landscape ...
It’s that time of year again: prediction time. A time when marketers make wild forecasts about which shiny new martech bandwagon is worth jumping on this year. The martech landscape, once an orderly ...
This is no parochial failing: global businesses will pour $160bn into marketing technology this year, ballooning to $215bn by 2027. Tools for email orchestration, personalisation engines, analytics ...
The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Brad Rosenfeld As the ...
The pandemic-induced growth of e-commerce is, by now, well documented. What is happening in the app ecosystem that supports e-commerce? Is it growing? Are we likely to see consolidations or IPOs? Are ...
Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. The marketing technology (MarTech) ecosystem is evolving at an ...
If you believe martech vendors today, the answer to all of your marketing problems is just another free trial, proof of concept or purchase away. But buyer beware. You can’t spend your way to ...
The Top Ten Martech Heroes, followed a judging process by a select panel of industry experts who reviewed nominees from across the globe. One such individual, however, stuck out in the eyes of Scott ...
This post originally appeared on chiefmartec.com. I spend a lot of time debating dichotomies with myself: So as I find myself contemplating what the decade ahead holds for the martech industry and ...