"Undertones speak to the overall warmth or coolness of your skin tone," Helen says. "Undertones are generally referred to as cool/pink, warm/golden/yellow or balanced/neutral. Skin tone is more about ...

From Real Housewives and drag queens to athletes and action stars (and all of us that fall in between), bad shade matching seems to be a universal problem. If you wear makeup, you know the pain of ...

Following is a transcript of the video. Nico Reyes: Wearing masks has definitely made me break out more than usual, but the other day I got an Instagram ad for this. This is the August+Monroe 3-in-1 ...

Eliminate decision fatigue by finding the right colors, personalized to you! Match My Makeup, a groundbreaking beauty tech platform, is taking personalization to new heights by matching lip colors to ...

Get honest, in-depth coverage of media, marketing and TV, delivered to your inbox daily. Sign up for the Digiday Daily Newsletter here. At Sephora, employees are equipped with a handheld device that, ...

Following is a transcript of the video. Nico Reyes: The odds of a foundation adapting to all skin tones are extremely low, but today we're going to be trying a product that claims to do just that.

The hair color trend that’s been doing numbers on TikTok isn’t even a color at all. Or at least, it changes for everybody. Scroll long enough, and you’ll see creators trading before-and-afters — black ...