Mattel just got its first custom global typeface in over 80 years, and it’s brimming with brand easter eggs.

It’s in the hand-painted eyelashes on every Barbie doll prototype. It’s in the meticulous detail found on the millions of Hot Wheels and Matchbox cars made every year. It’s in the ingenuity of the ...

Mattel Studios has unveiled the logo for its upcoming live-action feature film Matchbox, in partnership with Apple Original Films and Skydance Media. In addition to Cena, the cast includes Jessica ...