One of the joys of YouTube is watching makeup tutorials, and Maybelline gets it. The brand joined the influencer bandwagon by creating its own show "Makeup Like This" — and it's about to get even ...

Maybelline is targeting Facebook users likely to be interested in its cosmetics via a series of ads that expand into a full-screen experience showcasing tutorials for different eyeliner looks after ...

There are 40 million foundation tutorial videos on Google, but one editor rounds up the only seven that you need to know now. Now, I can spend hours watching makeup tutorials, even when it’s for a ...