A grounded, macro-driven analysis of Meta Platforms, examining ads, AI spending, infrastructure bets, and valuation to assess ...

Meta Platforms' advertising business is seeing real benefits from generative AI technology. The company is planning on ...

Meta rakes in billions from advertising each year, but there’s a dark side to the numbers. Meta earns billions on advertising every year. AI-powered personalization can increase user exposure to scam ...

Business owners who use Meta’s advertising suite will see changes in the ways they reach their customers. In Q3, Meta made improvements to its ad retrieval architecture that improved its performance, ...

Meta Platforms Inc. will soon start using interactions with its AI chatbot to more effectively tailor the content and advertising that people see on Facebook and Instagram. The update, which will take ...

Meta will update its privacy policy on December 16, 2025, to incorporate user interactions with its AI products into advertising and content recommendation systems. This update will include data from ...

Advertisers on Meta are facing rising CPMs and diminishing returns, but travel brands don’t need to watch their ad spend evaporate. Wunderkind’s latest guide reveals how brands can reduce Meta ad ...

Meta Platforms (NASDAQ:META) started off 2025 strong, posting 16% revenue growth in the first quarter to $42.3 billion. By ...

Value optimisation delivers around 29% higher return on ad spend. FunPlus, CrazyLabs, and Banditos report stronger UA performance using value optimisation. Meta aligned attribution with MMPs like ...

Meta reportedly explored a collaboration with Google to integrate Google's AI models with its advertising data to enhance ad targeting precision. Meta subsequently dismissed these reports, clarifying ...

Meta will start mining your conversations with its AI assistant for targeted advertising on December 16. No opt-out button exists-if you chat with Meta AI about weekend hiking plans, expect outdoor ...