The Advertising Standards Authority of the U.K. (ASA) is upholding a complaint against clothing retailer Missguided, regarding an ad ultimately deemed to be “presenting women as sexual objects.” The ...

Online clothing retailer Missguided has avoided a ban from the Advertising Standards Authority (ASA) over two TV ads that showed a woman posing and singing along to the lyrics "I want your body, ...

Missguided’s newest campaign is one not to miss. Coming on the heels of its photos just last month that showed off models’ stretch marks, it's debuted an entire winter campaign that’s totally ...

They have been defended as simply showcasing clothing in its “natural environment”, but last week the Advertising Standards Authority (ASA) banned two advertising campaigns for objectifying and ...

When it comes to body positivity, Missguided is one of the few brands determined to fully embrace it. From leaving stretch marks unedited, to encouraging us to embrace our curves and using diverse ...

But they haven't stopped there, as part of their #MakeYourMark campaign, the fashion brand has made a pledge to "never retouch our models' perfect 'imperfections' out". And their latest video starring ...