I was in New York earlier this month because I’d been invited to attend the Mirren New Business Conference to hear about the latest trends in how agencies are getting new business. After 20 hours of ...

As AI-powered SEO platforms evolve, they’re rewriting the economics of search engine optimization. This transformation threatens to upend the traditional agency model in three ways: Yet, this ...

Forbes contributors publish independent expert analyses and insights. I write about the economics of AI. The AI boom has been defined by unprecedented innovation across nearly every sector. From ...