As the recession takes its toll, marketers are increasingly expected to do more with less. So what can you do? One answer is to segment your customers by the experience they have with you so that you ...

back in 2003. His claim was simple: NPS “… is the one number you need to grow”. So what did he mean by this? According to Vanessa Thompson, senior vice president, CX insights at Bluewolf, NPS is a ...