Nike has selected PMG and Initiative to handle its media business, the company said in an emailed statement. The brand kicked off the review process — the most substantial for its media account in a ...

Nike and Adidas have been ensnared in a relentless rivalry that has commanded the athletic wear industry for nearly 60 years, attempting to out design, out recruit and out cool one another in order to ...

IIIF provides researchers rich metadata and media viewing options for comparison of works across cultural heritage collections. Visit the IIIF page to learn more. The Nike Advertising Oral History and ...

But, with the death of the 30-second TVC being proclaimed long and loud from every corner of the industry, does Parkinson think that Nike will ever create another spot to sit alongside 'Frozen Moments ...

Ad Nut has seen a lot of cool 3D out-of-home ads. This is one of the best. The ad is in place in Tokyo's Shinjuku district to mark Air Max Day (March 26), which normally sees the brand release new and ...

Nike unveiled its Olympics campaign, “Winning Isn’t for Everyone,” which examines the ruthless drive it takes to be a top athlete, according to a press release. Actor Willem Dafoe narrates ads that ...

UPDATE: May 11, 2022: Nike moved to add claims of counterfeiting and false advertising to its lawsuit against shoe marketplace StockX that originally centered on non-fungible tokens. In court papers, ...

Despite the backlash in the wake of Nike’s endorsement deal with Colin Kaepernick, the sportswear company has seen a 31% ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. Nike’s new CEO Elliott Hill stepped into his new role on ...

There were a lot of ways Nike could have chosen to approach this Super Bowl. With the 49ers playing, they could have revisited their Colin Kaepernick campaign. They could have hoped that their status ...

The WNBA has reached unprecedented heights in popularity, and one player derserves most of the credit — Indiana Fever guard Caitlin Clark. Of course, the league was built on the shoulders of players ...