One of only five Blue Zones in the world, Okinawa has been named by Expedia as one of its Destinations of the Year 2026, ranking second on the list following a remarkable 71% year-on-year increase in ...

As part of our initiative to develop high-value inbound tourism destinations in regional Japan, we are conducting an online survey to better understand the awareness, interests, and travel behaviors ...

Our Okinawa Travel Guide! This one has been years in the making. And with good reason, Okinawa is a vast, complex place that deserves our longest episode ever. I am delighted to be able to share ...

Far from the neon lights of Tokyo, temples and shrines of Kyoto and the Osaka street food scene is Okinawa, Japan’s southernmost — and westernmost — prefecture. Here, expect a slower pace, where the ...

Travelers to Japan are looking beyond the usual hotspots like Tokyo, Kyoto and Osaka, thus Okinawa is emerging as an option for visitors who enjoy a tropical climate and “Blue Zone” culinary culture.

Okinawa, Japan’s southernmost prefecture comprised of 160 subtropical islands, is set to welcome a number of anticipated cultural and sports events in October and November. Okinawa’s capital is ...

Let's face it - navigating Asia can be overwhelming. My ‘not in Kansas anymore' moment was when I first set foot in Bangkok, ...

Okinawa’s history describes strength, resilience and rebirth. Through a craft born out of necessity, local artists transformed past lessons into a vibrant art form seen today. Okinawa-made glass dates ...