“Nobody wants to go bra shopping,” Heidi Zak, cofounder and co-CEO of online lingerie seller ThirdLove, told Business Insider in September 2018. “I started the company so a woman wouldn’t have to go ...

I have had a hard time getting fitted for a bra. I love my Aerie bras, but thought I'd give ThirdLove's online fitting a try. Through their questions, I got a high-quality bra that fit me well right ...

You could take an entire course in how to measure your bra size and still end up with pinched skin, overflowing cups, and irritating gaps. While there are some standardized methods for determining ...

We may earn commission from links on this page, but we only recommend products we love. Promise. For whatever reason, buying a bra and figuring out your size is one of the most complicated processes ...

We asked styling pros and professional fitters for their top tips Written By Written by Leigh-Ann Jackson is a contributor to Buy Side and lifestyle expert specializing in fashion, beauty and ...

The major American intimate apparel manufacturer, Jockey, recently announced it is getting rid of A/B/C/D cups altogether. Instead, Jockey's new Volumetric Fit System ...

Be sure to try a variety of bra shapes, and remember that your body is always the correct variable. A bralette or sports bra can sometimes be as good or better than an underwire version. As a ...

Wearing the wrong size bra is not only uncomfortable, it can cause a range of health problems. Research has shown that a lack of breast support often leads to breast pain, which is reported by 50% of ...