Discover the concept of utility in microeconomics, exploring its origins, types, and applications to analyze consumer ...

When a multiattribute utility function is only partially specified by prior preference statements, what can be said about the relative desirability of actual alternatives? This question is addressed ...

Green, Jerry R., and Bruno Jullien. "Ordinal Independence in Non-Linear Utility Theory." Journal of Risk and Uncertainty 1, no. 4 (December 1988): 355–387.

Sean Ross is a strategic adviser at 1031x.com, Investopedia contributor, and the founder and manager of Free Lances Ltd. Erika Rasure is globally-recognized as a leading consumer economics subject ...