Learn what challenges to overcome, opportunities to pursue, and skills to develop to be a successful PPC marketer in the age of automation. Once upon a time, when everyone’s favorite ad platform was ...

Most people know that Amazon, Walmart and Instacart have paid search placements on their websites. However, you may not know about their involvement in programmatic, display, social media and Google ...

AI Max, PMax Search Term visibility, Ads in AI Overviews. The news updates with the most pageviews on Search Engine Land in 2025.

These conversations reveal how top practitioners are adapting strategy as platforms prioritize automation over transparency.

The best PPC marketers use AI with intention, skepticism, and context. Here’s what separates them from the rest.

PPC marketing isn’t easy. Juggling campaigns across Google, Microsoft Bing, and social platforms while maximizing every click is a challenge – and those clicks aren’t cheap. That’s why Chrome ...

Determining the top pay-per-click (PPC) ad platform of the year means considering the influence of many variables: industry trends, advertiser needs and preferences, budget, privacy laws, and platform ...

With five years of experience as a writer and editor in the higher education and career development space, Ilana has a passion for creating accessible, relevant content that demystifies the higher-ed ...

There’s no doubt that we are seeing a surge in digital business and digital marketing needs from businesses that are not necessarily operating online. This is especially true when potential clients ...

Google Ads (the erstwhile AdWords) has become far more intuitive and easy to use than in years past. But despite a simplified interface, greater data transparency, and more features, Google Ads still ...

Marketer.co unveils a redesigned website for its PPC agency, PPC.co, featuring enhanced usability, faster load times, and mobile optimization. The new site is aimed at providing clients with an easier ...