Whether big or small in scale, influencer campaigns have had proven success in raising a beauty brand’s profile and driving sales, especially among younger generations scrolling through TikTok for the ...

Spending on beauty products has exploded, which has meant a bonanza for PR firms in the category. Sure, it’s about so-called influencers, but a lot of traditional media strategy is involved in ...

The specialty beauty retailer appointed Creative Media Marketing (CMM PR) to lead its communication strategy and public relations efforts. The partnership marks an exciting new chapter as Sally Beauty ...