A practical approach for tying earned media to search behavior, downstream conversions, and visibility in AI-generated ...

Is your public relations campaign getting the results you want? If not, it could be time for Reality PR. It's based on tactics a lot more solid than outdated press releases. And Reality PR gets better ...

Consumers don’t want brands talking at them anymore. They want brands to understand them, to reflect the reality they’re living in, and to genuinely help. That’s where PR comes into its own, because ...

In a newsletter for marketers, I recently read about a trend where most public relations (PR) professionals in 2024 plan to integrate immersive augmented reality (AR) and virtual reality (VR) ...

For decades, real estate marketing revolved around the property—glossy images taken by professional photographers became the norm, followed by videography and aerial drone images, 3-D tours and ...

Looking at how we individually have dreams and goals and how mindset and execution can play into making the life of your dreams (big or small) it's important to believe anything is possible. Without ...