One of the most expensive mistakes in product development is waiting to engage packaging engineering until after the product is developed.

The fast food empire is putting its packaging graphics on a diet. The last time McDonald’s redesigned its global packaging was in 2013. It featured a frenetic collage of QR codes, slogans, ...

This is a story about a box. That's it, just a box. "It's not rocket science," said Rudy Youell. "It's almost so stupid it's ridiculous. But it's saving so much money it's amazing." His simple box ...

According to Walmart’s corporate website, Wal-Mart Discount Stores offer 120,000 items and their Wal-Mart Super Centers offer approximately 142,000 different items in-store. That creates a very ...

When it comes to innovation in fast moving consumer goods (FMCG), packaging is an area where the pace of change rarely lets up. It forms the first and most fundamental image of a brand in the buyer’s ...

Dezeen Competitions: The Salmon Packaging Design Competition tasks designers with creating innovative packaging using corrugated cardboard sourced from sustainable and renewable materials. The ...