Packaging starts with designing and sketching ideas. Consider what the primary packaging will look like. This will depend on the product and the best way of storing it for example a plastic or glass ...
Opinions expressed by Entrepreneur contributors are their own. Small companies may lack the marketing dollars and visibility of larger brands, but they can still stand out on the shelf by thinking ...
SCGP announced the results of “SCGP Packaging Speak Out 2022” packaging design competition (college level) which was a stage for the young generation to compete on packaging design ideas under the ...
Packaging is one of these things that people don’t really care too much about until it changes. Introduce a different font, a fresh colour, or a new shape, and suddenly customers who never gave the ...
The fast food empire is putting its packaging graphics on a diet. The last time McDonald’s redesigned its global packaging was in 2013. It featured a frenetic collage of QR codes, slogans, ...