Pepsi turns back the clock in the brand's latest Super Bowl 60 commercial teaser, unveiling a creative marketing theme that has been considered one of the most memorable in advertising lore. The ...

Pepsi has reignited the Cola Wars. Fifty years ago, Pepsi launched the Pepsi Challenge in a blind taste-test against Coke, its biggest rival. Pepsi won. Now, Pepsi is going nationwide to let more than ...

"The Choice," directed by Academy Award®–winning filmmaker Taika Waititi, exposes a phenomenon called The Pepsi Paradox – the idea that when labels and bias disappear, cola drinkers prefer the taste ...

Pepsi not only used the Coca-Cola polar bear as a focal point of its 2026 Super Bowl ad, but the company also added a few twists along the way. However, the commercial begins with the bear taking a ...

The top five most popular Super Bowl commercials are rewarding advertisers with buzz, but some may not have done enough to ...

Pepsi officially reignited one of the longest-running rivalries in the beverage industry, and is using the 2026 Super Bowl and Coca-Cola's iconic polar bear to do so. With Super Bowl 60 between the ...

Chief Consumer and Marketing Officer Jane Wakely explains how efforts by Lay’s, Pepsi Zero Sugar and Poppi extend beyond the ...