Discover the influence that Coca-Cola and Pepsi have over the global non-alcoholic beverage market and which company controls ...

Two beverage giants battle over dividends, cash flow, and growth. Which income stock comes out on top for investors?

Coke, Pepsi, and Dr Pepper are updating their offerings as trends shift toward new brands and healthier beverage options.

For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, and do it in a way that makes ...

Coke and Pepsi have both introduced new beverages with cane sugar. However, Coke’s product will not replace its existing flagship brand, as Donald Trump implied it would in a social media post.

This ad's fast-and-loose approach to protest imagery—turning real moments into an opportunity to celebrate commerce—sounds a discordant note.

Pepsi is taking another shot at its chief competitor with a summer marketing effort riffing on the iconic “Share a Coke” campaign, per details shared with Marketing Dive. Rather than sell bottles ...

RIL relaunched Campa Cola at INR10 a bottle – half the price charged by rival brands. It’s a familiar playbook deployed during Jio’s price war. The initial results are encouraging but will the younger ...

Pepsi is bringing its revived Pepsi Challenge to Atlanta from May 8–11, inviting locals to a blind taste test against Coke Zero Sugar at multiple city locations. Participants who choose their favorite ...