Personalization is key to effective cold emailing, but doing it wrong can make your emails feel insincere or even drive people away. In an analysis of over five million emails, I found that ...

Pinterest is one of the most personalized sites in the world, thanks to the incredible amount of data its users volunteer and a data science team that just keeps on growing. But user engagement isn’t ...

Cold messages are part and parcel of every recruiter’s day. It’s the way that we connect with new candidates, and we couldn’t survive without them. What’s pretty shocking though is that almost 90 ...

The potential for generative AI creating highly personalized emails may be premature, as current AI technology falls short in several areas. Let me be blunt: We are so far away from generative AI ...