Are pharma reps on balance a curse or a blessing to medical practices? On some days it is not unusual to believe the former, that the pharmaceutical representative is another obnoxious intrusion into ...

The increasing number of clinicians willing to meet virtually has driven the rate of rep-friendly physicians to a record high of 60% in the U.S., according to a recent report released by Veeva. That ...

When it comes to pharma’s reputation at the end of 2022, there’s some good news and some bad news. The bad news is that according to the Harris Poll, pharma’s rep in the U.S. is continuing to drop ...

Is the benefit to your medical group of maintaining ongoing relationships with pharma reps worth the cost? That’s a question confronting thousands of hospitals and medical groups today. Many factors ...

Nearly 60% of physicians say disease-specific leadership and corporate reputation are the most influential factors regarding which medicine they choose to prescribe to patients. The latest Brands in ...

In their heydey, drug reps had big expense budgets and would wine and dine physicians, golf with them, and give gifts to their potential physician clients. But in 2002, pressure from Congress and ...