It sounds like something straight out of a futuristic film: house hunters, driving past a for-sale sign, stop and point their cell phone at the sign. With a click, their cell phone screen displays the ...

Marketers, advertising agencies and brand departments have been giving a lot of attention recently to the emerging mobile bar code market. And why not? Mobile bar codes offer marketers an exciting ...

Tomorrow marks the 35th anniversary of the first time a laser scanner was used to “read” a bar code, according to Motorola Inc. The company has detailed a few of the pertinent facts from that day, ...