First impressions stick. It’s obviously an overused cliche, but it’s a cliche for a reason. People remember how you make them feel the first time you meet them. Did you make them feel uncomfortable?

Everybody dreads the 60-second elevator pitch. You are stuck in a tiny room with someone who could make or break your career. You are supposed to wow them with a small speech all about you? Even if ...

Successful startups seem to be the bread and butter of modern business. But what’s one old-fashioned skill they all share? Sales. Every startup company had to master the art of sales in order to ...

We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. How would you describe your business in just a few words? That’s where writing ...

What if someone gave you a sales pitch by saying, “I make some mean pancakes. They’re really good, my kiddos love them. I may be the best at making them. You want to buy some?” Sounds silly, ...