It’s a shame that customer service doesn’t always get the respect and attention it deserves because it’s among the most important ingredients in any business’s success. There’s no better marketing ...

Tom Wicky is the co-founder and CEO MyFBAPrep, a global warehouse network that serves top Amazon sellers and enterprise brands. Fulfillment by Amazon (FBA) is one of the most cost-effective avenues ...

What are senior marketers struggling with the most this year? Which challenges are growing in importance? Are senior marketers feeling more pressure from their CEO and corporate board? To find out, ...

The past few years have tested marketing leaders like never before. Economic volatility, shifting consumer behaviors and the rapid evolution of AI-driven technologies have forced CMOs to rethink ...

While intention is admirable, it’s actions that count. And when it comes to process safety, 66% of companies cited disparities between process safety goals and reality, according to a report from ...

As generative AI continues to surge in popularity, we are already seeing it evolve into the next generation of machine-learning-driven technology: agentic AI. With agentic AI, we are not just ...

Marketers say the biggest challenge they face with marketing attribution is a lack of expertise, according to recent research from Ascend2. The report was based on data from a survey conducted in ...