When applied respectfully with the customer in mind, predictive marketing paves the way for more meaningful one-to-one interactions. Traditionally, businesses relied on basic data points for ...

Industry forecasts predict an annual growth rate of approximately 6% to 7%, driven by advancements in cloud computing, AI, and data engineering . In 2023, the global data analytics market was valued ...

If you had conversations about media mix modeling or predictive analytics before, those conversations probably didn’t last very long. In pre-pandemic days, the promise of multi-touch attribution (MTA) ...

Bob Garcia, a Penn State grad and SEO specialist, brings 20+ years of digital marketing expertise, enriched by entrepreneurial insights. As an SEO and marketing expert of more than 20 years, I'm ...

Artificial intelligence (AI) holds great promise for businesses today, especially for marketing teams who must anticipate customers' interests and behavior to achieve their goals. Despite the growing ...

AI in Digital Marketing is more than just a passing trend; it has fundamentally reshaped the way businesses approach digital ...

Knowledge of analytics is the most in-demand marketing skill, according to research from Forbes Insight. Sixty-eight per cent of marketing executives gave analytics and predictive analytics either a ...

Ty Allen is the CEO of SocialClimb, a company that offers automated patient acquisition software & predictive analytics data for healthcare. Healthcare consumers have the world at their fingertips as ...

NEW YORK & TEL AVIV, Israel--(BUSINESS WIRE)--While companies tout the criticality of consumer data on a variety of fronts, from predicting future purchases to customer churn, the reality is that more ...

Predictive Analytics isn’t all maths; some of its basic concepts can deliver huge gains from any Customer Relationship Management programme. Growth-focused SMEs, without enterprise-scale budgets, want ...

It is an agency?s dream: Build the campaign and they will come. Or rather, build a campaign that you already know will best suit and reach your highest converting audience, and they will come. And ...