Press releases remain one of the most trusted ways to share company news. But without a distribution strategy, even the strongest announcement can fall flat. A press release distribution plan helps ...

Developing a marketing strategy is a multifaceted process that requires careful planning and consideration. It begins with thoroughly analyzing your target audience, market trends, and competitors.

Though marketing and PR are different, they complement each other by working together to shape a brand’s narrative (PR) and drive business and sales goals (marketing). One tool once championed mostly ...

A public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company developments Think of a press release as your ticket to ...