A pop-up initiative in Massachusetts is helping small businesses gain exposure by giving them a retail space in high-traffic communities for a limited time. The goal of Project: Pop-Up is to help ...

Sports and cultural events also are prime locations for pop-ups, as retail marketers seek to tap into consumer excitement and foot traffic. Savvy retailers will source or create event-specific ...

A pop-up shop program in downtown State College has allowed a rotating cast of entrepreneurs a temporary space, transforming an otherwise vacant property into an opportunity for small business owners.