This verdict, which revealed that Google unlawfully tied its publisher ad server to its ad exchange, sent ripples throughout the programmatic ecosystem. The implications for publishers and supply-side ...

Digital marketing has long since shifted its focus: businesses no longer seek «cheap» leads for the sake of a report. Quality, predictable conversion, and a real contribution to LTV are paramount.

Insider’s Paul Verna will be speaking at AdExchanger’s Programmatic I/O conference on Sept. 26-27 in New York. Click here to register. Connected TV advertisers are enamored of programmatic because of ...

NBCUniversal is kicking off the new year with a programmatic progress report during CES in Las Vegas this week. Two years since NBCU began serving programmatic ads on Peacock, about 30% of Peacock ads ...

Agencies and media owners operating under legacy systems, technical inconsistencies and absent measurement standards are inhibiting the ability to modernize the way TV inventory is bought and sold in ...

Supply Side Platforms, Demand Side Platforms, ad networks, publishers & intermediaries being forced to rethink pipelines, ...

The rise of programmatic advertising in India is reshaping the digital marketing landscape, driven by technological advancements and changing consumer behaviours. According to the dentsu-e4m Digital ...

The world of digital advertising has changed dramatically in the last decade. Not so long ago, deals were done with telephone calls, shaken hands, and manual insertion orders. But, with the advent of ...

Programmatic systems—which use algorithms and APIs to automate complex processes in real time—have been most widely leveraged in digital advertising. But now, programmatic technology’s reach is ...

Do you need programmatic advertising for your small business? While it's more expensive because of platform costs, discover why you need it, its benefits, and how to set it up. Organizations of all ...

Who doesn't love a good funnel? Today, we're going to make a nice colorful funnel using the latest data from some of the ad industry's most reliable sources to trace a dollar spent for ...

Similar to the cloud, big data and machine learning, "programmatic" is becoming one of the latest buzzwords to take hold in the tech world. In general terms, programmatic represents a program, ...