Programmatic advertising is the automated buying and selling of digital advertising tools using software and algorithms and real-time bidding rather than the manual nature of the previous method of ...

Programmatic advertising has been a buzzword in the marketing industry for quite some time. But what does programmatic actually do? And how does it differ from traditional display marketing?

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Germany’s antitrust watchdog made some interesting comments vis-à-vis the programmatic advertising market yesterday — which question the appropriateness and sustainability of the (still dominant) ...

Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

While an integral component of the AdTech industry, ad ops remains a rather confusing term. If you try to google it, you will find an entire set of definitions, some of which may be quite dissimilar.

Investments in programmatic advertising keep growing, which means that the industry’s evolution is not going to stop in the foreseeable future. Continuously offering new opportunities to both ...

In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...

It’s no secret that advertising isn’t what it used to be. From streaming services to Instagram stories to traditional website and news sources, the digital ad space has become congested with content ...