Random acts of kindness help others—but they're good for the helpers, too 💗 ...

This study suggests that our tactile cortices, primarily evolved to perceive touch and pain on our body, have an important social function. They contribute to prosocial decision-making by helping to ...

Why helping others can lead to a more fulfilling life ...

Shortly after they turn 1, most babies begin to help others, whether by handing their mother an object out of her reach or giving a sibling a toy that has fallen. Researchers have long studied how ...

Prosocial behaviors are the voluntary actions we take to help others with no expected benefit for ourselves. Actions can be seemingly insignificant such as correcting a buddy’s uniform infraction or ...

Collective pro-social behavior can be induced by the right messaging. Source: jasperai/OpenAI When confronted with frequent news of inhumane behavior, people often want to create change for the better ...

Music is a multifaceted sensory modality, by which many factors are combined to create an experience. Music has long been understood and utilized to induce communal bonding and emotional states. But ...

Researchers from University of Kentucky, Arizona State University, and Pennsylvania University published a new Journal of Marketing article that explores scenarios where people take on an ambassador ...

Lin, Stephanie C., Julian Zlatev, and Dale T. Miller. "Moral Traps: When Self-serving Attributions Backfire in Prosocial Behavior." Journal of Experimental Social Psychology 70 (May 2017): 198–203.

Children who consumed the least amounts of seafood at 7-years-old were likely to be less 'prosocial' at ages 7 and 9 years than those who regularly consumed seafood, according to a new study.