The integration of artificial intelligence (AI) in digital marketing has not only supercharged the field with fast-moving technology but also deepened our understanding of customer psychology. When I ...

COVID-19 can be thought of as a game of chicken, except instead of driving head-on towards each other and betting the other person will swerve at the last minute, we’re going out when we should be ...

It takes a lot to compete for first-time customers in overcrowded marketplaces, and doing so based solely on price or even product quality is increasingly difficult. Instead, brands are increasingly ...

For much of its history, psychology has primarily focused on studying and treating psychological disorders. However, there has been a shift towards positive psychology in recent years, emphasizing the ...

Many years ago, I conducted a small experiment on persuasion for a graduate school class. I went to a grocery store with a friend, and we found products to rave about out loud while pretending to be ...

THERE is no doubt excellent matter in this book, but the author's method and dogmatic manner are likely to be very irritating to the inquiring student. As the title indicates, the appeal is rhetorical ...

I watched a $47 million Enterprise Resource Planning (ERP) implementation fail spectacularly last year. The technology was flawless. The security ...