4. Purchase Decision Somewhat surprisingly, the purchase decision falls near the middle of the six stages of the consumer buying process. At this point, the customer has explored multiple options, ...

Departments/schools can request that Purchasing and Strategic Sourcing perform a competitive bid or negotiate on their behalf. In addition to simply providing advice to departments and schools if they ...

The past year’s economic volatility forced business leaders to shift strategies and reduce spending while simultaneously seeking new paths to profitability. In particular, according to a Gartner ...

Marketers, by now, are well-versed in the customer journey. And for good reason: being aware of the twists and turns a customer takes on the way to a sale is incredibly instructive—not to mention ...

A new study shows that most car buyers do not like tariffs and worry about affordability, but report better car buying ...