Push marketing sends your message to consumers, while pull marketing is when customers come to you. Learn how and when to use ...

Innovation is all about value, and both internal communications and external marketing have a critical role to play in determining whether an invention has any chance of becoming an innovation. When ...

Relationship marketing is about connecting with people in a pleasing, persuasive way to meet the needs of the customer and the provider. In a true value-for-value relationship, everyone wins. There’s ...

Answer: "Push" tactics are typically promotions directed at re-sellers or other members of the distribution channel. Again, there are different types, including training programs, trade allowances, ...