As Fox rolls out its fall marketing campaign, the network has fully embraced the use of “quick response” codes throughout print, on-air and outdoor ads. Those codes — uglier, bitmap cousins to the UPC ...

The FINANCIAL — Although marketers have historically used Quick Response (QR) codes — square black and white barcodes — as marketing tools, survey researchers have often wondered if using QR codes on ...

Some businesses can survive with a once-a-year customer visit pattern. Swimwear vendors and Christmas tree sellers come to mind. Restaurants have a harder go of it. “We were considered a destination ...

This may be your introduction to a new technology. I just read about Quick Response (QR) codes this morning. The concept is a quick way to get just about any information into the hands of a potential ...

Has technology turned to old school ink-blot testing? These boxes that ask us to scan them for information are called "QR Codes," short for Quick Response Codes. It's the trademark for a digital ...

Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: Are QR codes overhyped or something ...