RankBrain does more than just understand language. That said, we dug deep to provide clarity on what RankBrain is and how it impacts search results. Google’s understanding of human language is made ...

Google’s Gary Illyes has provided a matter-of-fact explanation of how the RankBrain algorithm works. He also cleared up some theories and misconceptions about the algorithm that others have put out ...

Artificial Narrow Intelligence (ANI): This is like AI for one particular thing (e.g. beating the world champion in chess). Artificial General Intelligence (AGI): This is when the AI can perform all ...

In the past couple of weeks there has been a reinvigorated fervor surrounding artificial intelligence, with “AIO” (Artificial Intelligence Optimization) rearing its head on agency websites and blogs.

Recently we have been hearing more about Google’s neural matching but the truth is, we don’t know much from Google on what neural matching is and how Google uses it. Google answered several questions ...

I love when Gary Illyes talks about Google. He was asked about what is RankBrain and goes off to explain that "RankBrain is a PR-sexy machine learning ranking component." I would love to see how ...