LONDON & NEW YORK--(BUSINESS WIRE)--Permutive, an audience platform for publishers and advertisers, which enables media to be traded in a privacy-safe way, has secured $75M in Series C from SoftBank ...

Programmatic advertising has become one of the key tools of digital marketing, allowing to automate the process of buying ad impressions and precisely target ads to the desired audience. With its help ...

Programmatic advertising has revolutionized how brands do digital marketing by simplifying and automating the ad-buying and placement process. Advertisers can enhance campaign performance and ROI by ...

Questions around transparency and control in programmatic advertising have come to the fore as tensions rise between agency networks and demand-side platform (DSP), The Trade Desk. Last week, Publicis ...

Proximic by Comscore's report reveals increased programmatic investment, CTV growth, and a shift towards privacy-focused strategies among advertisers. Proximic by Comscore has released its third ...

Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. The word “curation” awakens the imagination of selecting a great ...

In 2024, the global market for blockchain in media, advertising and entertainment surpassed $4 billion. By 2030, this figure is projected to reach almost $89 billion. The forecasted growth is ...

Speaking to the industry, the first thing to note is that some marketers operating in B2B have only a vague idea of what programmatic advertising is, let alone why it could be relevant to them. For ...

In this clip from a Streaming Media Connect 2025 debate, Will Programmatic Advertising Overtake Brand/Direct in 2025?, Philo Head of Advertising Partnerships Aulden Kaye Yi discusses the future of ...

Warc’s The Future of Programmatic 2025 is a deep dive into three specific trends - the rise of sell-side curation, AI-powered brand safety, and the growth of programmatic out-of-home (OOH) advertising ...

PHILADELPHIA and REDWOOD CITY, Calif., Nov. 21, 2024 (GLOBE NEWSWIRE) -- Xumo, a streaming platform joint venture between Comcast and Charter, and PubMatic (PUBM) an independent technology company ...