Grounded theory methodology is a robust qualitative research approach that systematically generates theory from data. It employs an inductive process whereby researchers engage in iterative data ...

Business owners are constantly gathering information to help develop strategies to improve marketing and sales. Ultimately, the goal is to improve the bottom line, with better targeting of a company's ...

Research & Evaluation Methodology (REM) is a community for intellectually curious, and academically motivated students who want to learn about quantitative research methods for analyzing research ...

This PhD programme offers the chance to undertake a substantial piece of work that is worthy of publication and which makes an original contribution to the field of ...