Quantitative and qualitative approaches face different challenges and expectations, particularly when it comes to data ...

Applied psychologists and marketers in particular conduct research to choose one action over another. Through their research, market researchers want to answer questions such as: What price should we ...

Dr. Rantanen conducts research in examining human factors in complex systems, human performance measurement and modeling, mental workload, decision-making, and human ...

Applied psychologists and marketers in particular conduct research to choose one action over another. Through their research, market researchers want to answer questions such as: What price should we ...

Psychology is a science and research is a core component of what we do. Many students see research as a way to get to know faculty and to get hands-on experience with the field. Conducting ...

Introductory Psychology (PSY 100), Human Social Behavior (PSY 250), Research Methods (PSY 323), Health Psychology (PSY 427), and Social Bases of Behavior (PSY 523). Social, health, and positive ...