The youngin’s may not know it, but Grant Hill was one of the NBA’s leading stars with a signature sneaker to match before injuries derailed his career after just six seasons. Hill’s FILAs were an ...

Sprite has been encouraging young people to break free from convention and become more individual – by buying into the brand en masse. The July-launched “Stand Out” campaign seems to have resonated ...

Remember when I wrote about Sprite’s authenticity-conscious ad campaign about a year ago? I didn’t think so, but I’m tempted to just stop right there in assessing Sprite’s more recent “Back to the ...

LeBron James and Lil Yachty teamed up for one of the latest Sprite commercials, and it's pretty comedic to say the least. The clip starts with the NBA star breaking the fourth wall of the TV spot, ...