Chief Marketer

Beyond the One-Off: How Brands Are Playing the Long Game in Virtual Worlds

Brands are putting real investment into gaming integrations in virtual worlds, going deeper than a single campaign.
Yahoo

As Hollywood Navigates Roblox and Fortnite, What’s Working — and What Isn’t

Add Yahoo as a preferred source to see more of our stories on Google. Here’s a stat that might shock anyone who isn’t the parent of a Gen Alpha kid: As of October 2025, online gaming platform Roblox ...
AOL

As Rival Roblox Looms, Fortnite Will Let Creators Sell In-Game Items

Creators of community content for Fortnite will be able to start selling their creations online in December. Creators who make content for Fortnite can start monetizing their virtual goods in December ...
Variety

As Hollywood Navigates Roblox and Fortnite, What’s Working — and What Isn’t

Here’s a stat that might shock anyone who isn’t the parent of a Gen Alpha kid: As of October 2025, online gaming platform Roblox boasted more than 151 million global daily active users. For ...