Roku is already the streaming home to the proper X Games, which still take place twice a year. ESPN holds the linear rights to the X Games and XGL. So this is an extension of Roku’s existing deal.

Roku's ROKU strategic pivot toward sports content represents a calculated effort to capture higher-value audiences and drive engagement metrics that typically command premium advertising rates. The ...

Roku, Inc. ROKU announced on Tuesday that it expanded its streaming partnership with X Games through a new multi-year rights agreement. The deal will bring the upcoming MoonPay X Games League ...

Roku has updated its Roku Sports portal to include recommendations from YouTube TV, the companies announced on Friday. Starting this week, streamers with a Roku device will see YouTube TV appear as an ...

Roku, Inc. (NASDAQ:ROKU) announced Friday that it has partnered with YouTube TV to bring live sports directly to its Sports Channel, enabling viewers to stream NFL and NBA games without switching ...

Roku is rolling out new features for its 90 million streaming households, including an updated version of its voice search tool and enhancements to its sports offering. Roku Sports will introduce Live ...

The high-stakes battle for live sports is on, and the industry’s biggest players are gathering to shape the future of streaming. At TheWrap’s flagship conference, TheGrill 2025, top executives from ...

Starting today, the Roku Sports experience will start showing content from YouTube TV including NFL games via Sunday Ticket. Like Google TV, Roku has been tailoring its OS to better surface content ...

Sports fans in the US can now find games via YouTube TV in the Roku Sports experience. This new integration makes it easier than to tune into NFL games, including NFL Sunday Ticket, and more. And ...