Clean rooms are ad tech’s answer to data privacy. But they can also give advertisers more accurate reach and frequency measurement through first-party audience matching. Disney has been building out ...

Data clean rooms are secure – that’s the whole point. But they’re not always flexible or scalable, said Jason Manninghan, CEO of advanced TV data platform Blockgraph, which is jointly owned by Comcast ...

Imagine walking into a mostly empty room that contains only a table with a cup on top of it. Now imagine being able to figure out how much volume that cup holds simply by taking a photo and making a ...