Writing optimized blog posts for search engines and for people is a skill. And like any other skill, it can be improved by practice. Despite what many legal marketers think, it’s not a complicated ...

One of the best ways to do more with less is to repurpose content. That doesn’t mean simply copying and pasting copy into different platforms though. Here are some of our favorite ways to repurpose ...

Changes at Google and Bing, along with the surge in popularity of OpenAI’s ChatGPT, means internet search is about to change in a big way. Until we know exactly what that looks like, the truth remains ...

Although quality content has always been crucial for ranking well on search engines, Google has redefined what “quality” means. It’s no longer about sprinkling in keywords or hitting a word count. In ...

Do you want to ensure that your blog ranks as high as possible in online search results? Then you should make sure to devote some time to optimizing each post you create. An infographic (below) from ...

Best of the Bot showcases Search Engine Land Bot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of ...

Is blogging still relevant? The numbers certainly say so. There are 70 million new posts each month, and 42% of the web is built on WordPress alone. As a result, blogging is still a prominent part of ...

Social media has quickly become a crucial element in digital marketing, and its impact together with SEO is more important than ever. While you might already be aware of the basics like engaging posts ...