New capability helps advertisers develop insights faster and more efficiently using natural language, enabling full-funnel advertising across streaming TV, audio, and digital channels To use the SQL ...

At CES 2025, Amazon Ads announced a SQL generator for Amazon Marketing Cloud, a new generative AI capability that helps advertisers develop insights from their AMC signals. Amazon said: “This new AMC ...

In part 1, we looked at generating T-SQL style code. In part 2, let's get this thing to run! Last time, I showed how a single SELECT statement can be built to create an executable string of T-SQL.

LAS VEGAS - Amazon (NASDAQ:AMZN) Ads unveiled a new SQL generator for its Amazon Marketing Cloud (AMC) at CES 2025, offering advertisers an artificial intelligence tool to create SQL queries using ...

Amazon Ads has introduced an SQL generator for Amazon Marketing Cloud (AMC) to help advertisers develop insights from their AMC signals. This new capability provides a natural language interface ...