The traditional metaphor for sales is the “funnel.” But today, a better metaphor is the “flywheel.” The actual flywheel was used by James Watt over 200 years ago in his steam engine, the invention ...

Here’s how three billion-dollar founders proved you don’t need venture capital to build global empires. Gaston Taratuta built Aleph into a multibillion-dollar ...

Entrepreneurs often find themselves struggling to improve their marketing methods for their products and services; they either don’t know where to start or can’t determine what they’ve been doing ...

I was speaking with a recent client—we’ll call him Bill to protect his privacy—about our next steps for his home care agency. He came to my company with an already successful business. He has a solid ...

Sales funnels are essential tools for businesses aiming to guide potential customers through a structured journey, from initial awareness to final purchase. They streamline the customer experience, ...

Have you ever felt overwhelmed by the endless advice on building sales funnels? You’re not alone. With so many strategies, tools, and buzzwords floating around, it’s easy to feel stuck before you even ...

I’ve been using the sales funnel for 28 years, my whole career. This year, I retired the funnel — threw it a party, gave it a gold watch, and congratulated it on ...

The sales marketing funnel is more than just a concept; it's a critical framework that maps out a potential customer's journey from discovering a brand to making a purchase. To successfully guide ...

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