A satisfying sensory moment unfolds as tiny rolled soaps are slowly pressed and crushed, releasing crisp textures and ...

Get to know the feel-good Instagram beauty that everyone is talking about even better. Here's what's going on in the world of ASMR beauty. So why do some feel it, and some don’t? A psychological study ...

"Sharp feel" and "sound" by thinning the soap with a knife, cutter, etc. feel a pleasant feeling as if the brain can trouble "ASMRIt is gaining popularity as being ", and it is spreading by SNS etc.

A hypnotic spiral of texture and sound unfolds as the blade glides across the soap’s smooth surface, revealing delicate curls and satisfying rhythms. Each scrape releases a calming, sensory harmony ...

Erin Carson covered internet culture, online dating and the weird ways tech and science are changing your life. Expertise Erin has been a tech reporter for almost 10 years. Her reporting has taken her ...

The latest trend in ASMR (Autonomous Sensory Meridian Response, for the uninitiated) is soap slicing. ASMR videos such as these have been some of the most trending ones of YouTube. We know internet is ...

While everyone’s busy watching vlogs, scrolling through memes and trending dance videos, a thriving corner of the internet is obsessing over ASMR. If you’re thinking all the hushed voices and mic’d up ...

ASMR (Autonomous Sensory Meridian Response) has been taking social media by storm for a while. For some people cutting items just for fun can be seen as waste. Still, others find it highly satisfying, ...